This is the story of Benoit Lafond, Paul Aubert and Antoine Alberteau, founders of Noovo, and originally three French buddies who dreamt of traveling differently.
With the will and determination to make the adventure of a lifetime, their wild journey began.
January 12th, Natasha is born. A beautiful yet big baby of 39 feet and over 12.5 tons! After two months of hard labor in Phoenix and San Diego, and with the help of their carpenter friends, the gang created what became their first prototype of the bus hotel and dedicated travel companion for the next nine months on the road.
The bus hotel Natasha on the road
Natasha's living room
Natasha is a school bus converted into a rolling hotel, which can host up to 6 people, outfitted with a real bathroom, including a shower and toilets, along with a large, fully-equipped kitchen and a living/dining area to accommodate everyone in a modern and comfortable setting.
"Our build-out began, and along with that, the idea to create a traveling hotel to share our passion for road-trip adventures with others", explained Benoit. And that is how Paul, Benoit, and Antoine kicked off their travel company La Brigade du Voyage, AKA the Travel Squad.
Bus hotels or rolling hotels are custom-built buses initially used for tour operating, in which travelers are passengers by day and hotel guests by night.
Ready to hit the road! Starting from San Diego, La Brigade du Voyage undertook an international roadtrip of more than 29,000 miles aboard Natasha, throughout 15 countries of Latin and South America, and along the way, hosted over 100 travelers willing to join this unique and exciting rolling adventure!
Map of the Travel Squad's journey
A dynamic team with great community vibes
This road trip was nourished by incredible encounters with local people, new stunning landscapes to discover everyday, and exceptional moments shared with friends. On their checklist, some of the beautiful countries they visited: Mexico, Belize, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Equator, Peru, Bolivia, Chile, and Argentina.
Along this one-of-a-kind nomadic journey, Paul, Benoit, and Antoine were able to fully explore and understand their clients’ needs on the road:
"Each traveler was only here with us for a short amount of time, therefore we had to optimize every moment to create a unique and thrilling experience for all" Paul explained.
They engineered beforehand ingenious ways to store all the recreational materials on board of the bus (rooftop rack, rear hitch and racks, indoor storage).
Wherever Natasha is rolling, there is always an activity that La Brigade du Voyage can offer, at anytime:
…hiking in a tropical forest or on the top of a volcano, kayaking or paddling on a river or a lake, surfing on the waves on the Pacific Coast, bicycling on the dirt roads of the back countryside, enjoying an outdoor home cinema night, fishing with the locals and eating some fresh catches,…
“I had a blast, this trip was a-ma-zing! I literally don’t have any other words to describe how unique this adventure was with La Brigade.” Josh, an American tourist and amateur surfer since then!
Another essential aspect of living on the road is self-sufficiency. While you wander out into the wilderness, away from all the cities, you still need to have access to electricity, water, heat, and internet at all times, in order to cook, shower, sleep, and work in the best conditions.
With her 120-gallon fresh water tank, a pack of 6 lithium batteries of 100Ah each, a propane heater system, and a wifi booster, Natasha provided the necessary support for tourists to enjoy their trip without worrying about any discomfort or lack of amenities.
In addition to that, as Benoit worked part-time remotely for his other digital job, he gained knowledge in what type of equipment and space is best for digital nomads.
This successful roving journey led Paul, Benoit, and Antoine to pursue their hotel-on-wheels tour guiding company. Back in the US, and following a real enthusiasm for their concept, the crew expanded the family and brought to life a little sister: Barbara!
Barbara's open living room
Barbara's bathroom
Barbara, a flat nose school bus, was designed to accommodate 8 people, 6 in bunk beds, and 2 in a double bed, located in the master room at the back of the bus.
The Brigade elaborated a dedicated program to discover and explore the beauty of the West National Parks, open to tourists from all around the world. “We wanted to help international tourists live an original and unique American adventure aboard an authentic, yellow school bus” Paul stated.
The yellow school buses are known worldwide as one of the most iconic symbols of North America. They are seen everywhere on the media and reflect part of the inherent American culture. Surprisingly though, other parts of the world use yellow buses as well, mainly because of their high visibility and safety for students.
The tours allowed the hundreds of tourists to visit the most beautiful places in USA, such as the Grand Canyon, Zion, Yosemite, Sequoia, and Yellowstone National Parks.
“I felt such a feeling of freedom on the road, being in constant movement and seeing new stunning scenery everyday… Coming from a big city with very little nature in my surroundings, I was amazed to experience such great connections with nature." Melody, 36 years old, medical worker.
With the cabinet making expertise developed overtime and after receiving a few hundreds of people aboard their yellow converted buses, Benoit, Paul, and Antoine decided to gather their professional carpenter friends and focus their energy on building tiny homes on wheels from vans, accessible for everyone.
Joining the #vanlife movement can be a big step to take, it may feel like a radical change and it is not the easiest move to make on your own. "We wanted to help making the outdoor living experience reachable to everyone, regardless of the travel experience." In other words, you don’t have to be an experienced vanlifer or nomad to acquire your own camper van.
"We work with our clients step by step and offer them guidance to make the van-building experience as smooth and exciting as possible." explains Paul
They work with high-quality materials and robust vehicles to guarantee their number one priority: safety. The new vans chassis RAM ProMaster High Roof and Super High Roof models were chosen for their durability and long-term reliability, and are sourced from trustworthy partners with whom they’ve worked since the beginning. They can source a vehicle for you, and offer financing options too, with loans for up to 20 years. Each build comes with a 3-year warranty for the craftsmanship and service available in 50 states.
Unlike most van building companies, Noovo offers a warm and homey vibe to their hand-crafted creations. Inspired by their French culture, they brought back the luxury of the European hotels and the design of the tiny Parisian apartments, with high-quality upholstery and home-made carpentry.
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